Do you want to know the difference between SEO and PPC? Also, willing to know which is best for long term for your business or product? Then here is the end of your searching. In this article, I will discuss about the main major differences between SEO and PPC. SEO that means Search Engine Optimization and PPC that means Per Per Click. Both methods are using for many years to bring traffic to web pages or application. But the main and easy to understand, difference between two is – SEO is totally free method in Digital marketing to bring traffic to your product and PPC is not free, what you can understand from its name Pay a Cost Per Click.
By using SEO (Search Engine Optimization) you can rank your website/blog or application on the first page if your site is SEO optimized. And you can do same, and place your webpages and applications at the top of search result by running an Ad campaign by paying a high cost or by paying a cost per click (PPC).
Which is Best for Long Term – SEO vs PPC
While you want to compare between SEO and PPC and want to know which one will be best fit for your business for the long term, you have to focus on some factors.
Cost
I have already said before that SEO is totally free and PPC is not. But if you want to go for the free method, which is SEO then you have to keep in mind that in recent time, there are many blogs and website with high DA (Domain Authority) and PA to compete you. So, to rank your business by using SEO for free is really very difficult now. If you are an SEO expert then you also need a few months to rank it properly on some specific keywords. While in case of PPC it is an easy and quick method to rank your website at the top of search result upon which keywords you want, by paying a cost per click. To continue an Ad Campaign for the long term, for your business, PPC is not best-fit if you think about the cost. While if you are not an SEO expert and you want to hire one by paying some, that also will be very low compared to PPC.
Grow business Faster
If you want to grow your business faster using digital marketing or want to test that your product is the best fit for the recent market or not, then PPC will be best for a short time span. Because by paying per click, you can quickly rank your website at the top of search result, based on some specific keywords. And within a few days, you will start to get traffic to your web pages. You can test your business or product in a short duration and can take a decision for the future. While SEO needs time to rank your product and it is not possible to test your business or product in a short time duration by using SEO. There are also many factors, on which you have to focus while you are choosing between SEO and PPC. You have to focus upon the CPCs also. You have to check – how high the average CPCs in your industry. If that is low, then you can go for PPC, but if high then SEO will be best. For the long term, SEO(Search Engine Optimization) will be best always comparing with many factors.
